About Us

88 Gear - Wisconsin's Wakeboard, Water Ski, and Surf Shop

Located in Central Wisconsin between Dutch Hollow Lake and Lake Redstone you can stop in and shop or browse online.  We are a group of water sports enthusiasts who enjoy all aspects of water sports.  Wakeboarding is our main focus but we do carry a large selection of wakesurf boards, water skis, and towable tubes.  Look for new products and selections each year as equipment always improves and innovates. 

Finding the Right Water Sports Retailer

Our goal is to help you get equipped with amazing Water Sports Gear and any Wake Accessories you'll need to make your time on the water more enjoyable.  We carry the industries top brands like Hyperlite, HO, Radar and Ronix Wakeboards, Wakesurfers, Water Skis, Towable Tubes,  Life Vests, Stand Up Paddle Boards, Wakeboard Packages, Sunglasses, Sandals, Board Shorts, Swim Suits, T-Shirts, and Wetsuits.

The New Kid On The "Online" Block

88 Gear has been online for 29,632 hours (we'll try to keep this updated) and counting.  Yeah, that long! We've already had many happy customers because we take your fun time seriously.

Making sure you have a great experience is our mission.

2018 Lineup

Stop in at our store in LaValle, Wisconsin to see the 2018 Lineup of gear and accessories. You may also order online and pick up your items for FREE at this location!


Located Inside

Hartjes Store, S1428A Hwy 33, LaValle, WI 53941

HOURS: Monday-Thursday 6am-7:30pm, Friday-Saturday 6am-8pm, Sunday 6am-7pm

SUMMER HOURS: Monday-Thursday 6am-8pm, Friday-Saturday 6am-8:30pm, Sunday 6am-7:30pm

WHY 88? 

We want to Ride from 8 AM to 8 PM Everyday & and we think Octopuses are pretty cool.

  • We assure the brands we carry are 100% Authentic! 
  • All Items come with a manufacturer warranty and our return policy.
  • In no way are we affiliated with the trademark brands we carry.  The trademark brands are owned by their respective owners.

Thanks for checking us out... Enjoy Your Ride!

Check out our New Project in 2017 Called Launch Cable Park  Wisconsin's only Cable Park

A Few Pics From The Crew

The Local Spot Dutch Hollow Lake Wisconsin

Crow Time

Making your own jumps is always fun 


Throw the Dry Suits on and Ride

Tanny on a cold day


Tony Cold day Riding on Dutch


Cold days riding




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